Winning the #SBS Challenge - The Young People Index and Theo Paphitis
In May 2017 Poole based Young People Index gets a Twitter boost from Theo Paphitis
An inspirational, education-based organisation has received a business boost from retail entrepreneur Theo Paphitis. Last week, The Young People Index tweeted Theo about the amazing work they are doing with schools in and around Dorset, helping bridge the skills gap between schools and businesses. The Young People Index tweeted ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers. The weekly initiative, set up by Theo in 2010, now has 1700 #SBS winners and supports small businesses in the UK.
The Young People Index has worked closely with Yarrells Preparatory School, Poole Grammar School, Champion Group Football (AFC Bournemouth under 13s) and London Youth, helping young people gain confidence, raised self-awareness and knowledge of how they can make their impact on the world. This incredible work has not only helped pupils gain personal insights, but has also helped with school management and leadership practice, something many schools do not have the opportunity to partake in.
Business and retail entrepreneur (and self-confessed Shopkeeper), Theo re‐tweeted The Young People Index’s message to his almost 500,000 followers and as a result, www.youngpeopleindex.com and their twitter account (yp_index) has more followers and increased enquiries. They are also profiled on the #SBS website (www.theopaphitissbs.com) that is exclusive to all Small Business Sunday winners.
‘’We’re over the moon to have been recognised by Theo in Small Business Sunday. We’ve worked incredibly hard on something we strongly believe in – the future of our children. We all strive to ensure we give our children the best start in life but there just hasn’t been the right framework out there to really drive home their potential impact in the future.”
Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website and Shop #SBS will also give a valuable profile to the winners chosen and I wish The Young People Index every success.”
Anyone looking for a re‐tweet from Theo should tweet him about their business on Sundays between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.
The Young People Index
For further information, please contact The Young People Index at firstname.lastname@example.org or visit www.youngpeopleindex.com
For further information about Small Business Sunday please visit www.theopaphitissbs.com.